The Glitter Plan : How We Started Juicy Couture for $200 and Turned It into a Global Brand by Booth Moore Download ebook in DOCX, PRC, DJV, IBOOKS, DJVU

9781592409358
English

1592409350
Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire. They didn't go to Harvard Business School-or any business school-and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success: the Glitter Plan. Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerilla marketing tactics to get into the right stores. The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavor, a clothing line called Pam & Gela. In The Glitter Plan, they open up about the lessons they learned along their journey hi business, life, and fashion. Sharing advice and anecdotes that arc at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. Book jacket., Part memoir, part business manual, and 100 percent juicy - the inside story of juicy couture, one of the most iconic brands of our time. Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire. They didn't go to Harvard Business School - or any business school - and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success- the Glitter Plan. Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerrilla marketing tactics to get into the right stores. The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavour, a clothing line called Pam & Gela. In The Glitter Plan , they open up about the lessons they learned along their journey in business. Life, and fashion. Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. Connect online www.pamandgela.com, Part memoir, part business manual, and 100% juicy the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics sending Madonna a tracksuit with her nickname, Madge, embroidered on it and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, "The Glitter Plan" shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela s multimillion-dollar fashion empire.", Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics--sending Madonna a tracksuit with her nickname, Madge, embroidered on it--and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned--like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire., While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool., While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics - sending Madonna a tracksuit with her nickname, Madge, embroidered on it - and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned - like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire. Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun' Success Magazine 'A feel-good American success story recounted with candor, heart and attitude' Kirkus Reviews 'At the core of the women and their business has always been, in a word, fun . . . The common thread in everything they do is their brand of individuality.' Harper's Bazaar


The Glitter Plan : How We Started Juicy Couture for $200 and Turned It into a Global Brand Read online book RTF, TXT, FB2

Starting with the classical view of God as the Creator and Sustainer of the universe, this book lays the biblical foundation for the study of the natural world and explores the history of scientific reflection from Kepler to Darwin.The authentic teachings were mixed with Roman-Greco elements shortly after the crucifixion, an effort initiated by Paul, a counterfeit apostle and bitter adversary of the real Apostles of Jesus.They created clothes they loved and a brand and culture that became successful beyond what they could have dreamed.With an emphasis on fresh ingredients and hands-on preparation, dishes include traditional starters, main courses, and desserts.Economic Policy has arned a reputation around the world as the one publication that always identifies current and emerging policy topics early Papers are specially commissioned from first-class economists and experts in the policy field The editors are all based at top European economic institutions and each paper is discussed by a panel of distinguished economists This unique approach guarantees incisive debate and alternative interpretations of the evidence, Urn Burial, one of the most influential essays in Western literature, is now available as a New Directions Pearl.It now features new and extended material and companion resources, ensuring it retains its reputation as the ideal introduction for students.His extremely precise focus on the theme of modern men and women in the natural and man-made environment sometimes lends his pictures a mood of eerie disquiet.The emerging field of comparative theology, in which close study of another religious tradition yields new questions and categories for theological reflection in the scholar's home tradition, embodies the ecumenical spirit of this moment.Willy lives in a fragile world of elaborate excuses and daydreams, conflating past and present in a desperate attempt to make sense of himself and of a world that once promised so much.